How to Know if Your Writing is Any Good?

It’s stupid simple, really…

How to know if your writing is great, or even just good enough? Well, I can tell you I’m writing a story right now, and it’s got me so incredibly, utterly, unbelievably excited that I stopped writing, just for a moment, to post this quick read!

So the secret is actually this: if you’re excited about what you’re about to share with the WORLD, then you’re on the right track.

Don’t dismiss what I just said.

You see, don’t be like most people and skim that… you are better. You are paying attention. Re-read this:

If YOU are thrilled and positive and can’t freaking wait to get what is in your head onto the page so you can press publish and put it out there… you’re on the right path.

Think about this: there’s so much shitty content that people put out.

Dispassionate stuff.

If you’re publishing stuff, and you don’t feel electrified about your messaging, and if you could even possibly wait a month to write something–don’t freaking write it!

Do you get this? I am sick and tired of marketing companies who publish crap all year on a schedule. They’re churning out poop! It’s just stuff they can blog and re-blog and tweet about, just to be making noise so a few cows–ignorant consumers who know no better–will wander over and take a bite of grass (become customers), graze awhile, and move on.

Why would anyone want to be so boring?

I think of David Ogilvy… and the SIN of being boring.

If you’ve nothing GREAT to say, why speak at all? Perhaps that’s why I speak so little. Who knows. In any case, I do feel oh-so-very-passionate about this, and if you’ve read this far, please allow me to make a rather sad admission:

I’m also guilty.

Before I discovered these principals, I was also a “content-churner.” And guess what? Nobody gave a crap. Nobody should have. But now…

Now, I’m getting it.

And it feels great–and I’ve got to close–because I have something to tell the world, to get out. And it won’t wait!

To your success!


PS: Leave a comment below and tell me about your own journey in copywriting, writing or whatever inspires you, in your life, career, business!

IRS: How to Feel a Little Better about Paying Your Taxes…

Good old grandpappy…

It’s tax time again here in America. Unless you’re president Trump, you probably have to write a check to the government.

If you’re feeling that particular pain, please, PLEASE enjoy this joke:


The IRS decides to audit Grandpa, and summons him to the IRS office. The auditor was not surprised when Grandpa showed up with his attorney.

The auditor said, “Well, sir, you have an extravagant lifestyle and no full-time employment, Which you explain by saying that you win money gambling. I’m not sure the IRS finds that believable.”

“I’m a great gambler, and I can prove it,” says Grandpa. “How about a demonstration?”

The auditor thinks for a moment and said, “Okay. Go ahead.”

Grandpa says, “I’ll bet you a thousand dollars that I can bite my own eye.”

The auditor thinks a moment and says, “It’s a bet.”

Grandpa removes his glass eye and bites it. The auditor’s jaw drops.

Grandpa says, “Now, I’ll bet you two thousand dollars that I can bite my other eye.”

Now the auditor can tell Grandpa isn’t blind, so he takes the bet. Grandpa removes his dentures and bites his good eye.

The stunned auditor now realizes he has wagered and lost three grand, with Grandpa’s attorney as a witness. He starts to get nervous.

“Want to go double or nothing?” Grandpa asks. “I’ll bet you six thousand dollars that I can stand on one side of your desk, and pee into that wastebasket on the other side, and never get a drop anywhere in between.”

The auditor, twice burned, is cautious now, but he looks carefully and decides there’s no way this old guy could possibly manage that stunt, so he agrees again.

Grandpa stands beside the desk and unzips his pants, but although he strains mightily, he can’t make the stream reach the wastebasket on the other side, so he ends up urinating all over the auditor’s desk.

The auditor leaps with joy, realizing that he has just turned a major loss into a huge win. But Grandpa’s own attorney moans and puts his head in his hands.

“Are you okay?” the auditor asks.

“Not really,” says the attorney. “This morning, when Grandpa told me he’d been summoned for an audit, he bet me twenty-five thousand dollars that he could come in here and pee all over your desk and that you’d be happy about it!”