It’s stupid simple, really…
How to know if your writing is great, or even just good enough? Well, I can tell you I’m writing a story right now, and it’s got me so incredibly, utterly, unbelievably excited that I stopped writing, just for a moment, to post this quick read!
So the secret is actually this: if you’re excited about what you’re about to share with the WORLD, then you’re on the right track.
Don’t dismiss what I just said.
You see, don’t be like most people and skim that… you are better. You are paying attention. Re-read this:
If YOU are thrilled and positive and can’t freaking wait to get what is in your head onto the page so you can press publish and put it out there… you’re on the right path.
Think about this: there’s so much shitty content that people put out.
If you’re publishing stuff, and you don’t feel electrified about your messaging, and if you could even possibly wait a month to write something–don’t freaking write it!
Do you get this? I am sick and tired of marketing companies who publish crap all year on a schedule. They’re churning out poop! It’s just stuff they can blog and re-blog and tweet about, just to be making noise so a few cows–ignorant consumers who know no better–will wander over and take a bite of grass (become customers), graze awhile, and move on.
Why would anyone want to be so boring?
I think of David Ogilvy… and the SIN of being boring.
If you’ve nothing GREAT to say, why speak at all? Perhaps that’s why I speak so little. Who knows. In any case, I do feel oh-so-very-passionate about this, and if you’ve read this far, please allow me to make a rather sad admission:
I’m also guilty.
Before I discovered these principals, I was also a “content-churner.” And guess what? Nobody gave a crap. Nobody should have. But now…
Now, I’m getting it.
And it feels great–and I’ve got to close–because I have something to tell the world, to get out. And it won’t wait!
To your success!
PS: Leave a comment below and tell me about your own journey in copywriting, writing or whatever inspires you, in your life, career, business!